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“Pay per click”, these three little words could be the key to bringing a deluge of high-quality traffic to your website, fast! Both SEO and PPC are powerful digital marketing techniques in their own right but, while SEO can take time to get off the ground, PPC offers instant, measurable results with ROI (Return on Investment) you can prove.
If you’re new to PPC, pay per click or ‘paid’ adverts are the search results you see displayed at the top and to the right of a search engine’s organic results. These prominent results have gained pride of place because online advertisers pay for their prestigious slot. PPC managers bid a certain amount per click for individual keywords. If a searcher clicks on your ad, you pay this bid price to the search engine. You win a visitor and a potential conversion, the search engine wins the rate you bid per click.
While the concepts are relatively simple, nailing a powerful PPC campaign which provides the results you want for the cost per click you can expend is no mean feat. At CWS our PPC marketing experts know how to hone a low-cost, high conversion PPC campaign which brings you substantially more for your money.
Most businesses can run a PPC campaign, but it takes skill, knowledge and insight to optimise your ROI and effective campaign management. Our digital marketing team use a range of sophisticated techniques to help clients squeeze every last drop of value from paid search. Here are a few of the tricks up our sleeves:
A Google Adwords Setup will ensure your Adwords campaigns and ads are accurately set up from the on-set. Our Google certified experts will ensure your business gets the most from your Adwords campaign.
What Do You Get?
The CWS Digital Marketing Team will work for you to:
-Define appropriate ad campaigns to ensure you are targeting the appropriate audience and keyphrases on Google
-Build your keyword / keyphrase list
-Optimise your ads to ensure they are using all available techniques such as:
Dynamic Keyword Insertion
Sitelinks, Call & Location Extensions
-Sync your Google Analytics to ensure a complete set of data is available for optimal reporting
-Optimise / improve any existing and potential underperforming ad campaigns
To tap into your ideal customer’s mindset we need to understand your business and your marketplace. We take the time to get to know your competition, your target market, their frustrations, their needs and your USPs all to help us create highly effective, targeted ads which trigger click-throughs and conversions like nobody’s business.
Intelligent keyword research is fundamental to any highly successful PPC campaign. It’s not all about getting the highest search volume for your money. After all, what’s the point in 10,000 clicks if visitors don’t convert? That’s some very costly traffic. Instead, we consider searcher intent, the stage in a buying journey each keyword represents, relevance and search volume all together, to generate the greatest value from every click.
Who watches the watchmen? Well, we do. Our PPC campaign managers are always monitoring their own performance and working to improve costs per click. We regularly split test our most successful ads to make sure we’re using the perfect piece of digital marketing which has the best effect for clients.
PPC can bring in a surge of high-quality visitors, ripe for the conversion, but as soon as they click your advert it’s your website’s responsibility to make that conversion happen. We work with clients to ensure that landing pages are in tune with PPC campaigns, smoothly leading visitors through the buying journey and making sure every click counts.
Ready to talk to a flexible, forward-facing web development agency? Brisbane-based, we work with ambitious businesses across Queensland, helping them to grow and flourish online. To get started today, call our clever team on 0405 545 283 or drop us an email at firstname.lastname@example.org.
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