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How SEO and Web Design Work Together to Bring People to Your Website

When you visit a website, the first thing you see is the web design, right? So it’s no wonder so many businesses focus solely on this area when developing and improving their website.

But great web design alone won’t bring customers to your site – SEO will!

Both web design and SEO should work together to give your website a strong and highly targeted presence online. However, combining these two together is not always straightforward. Let us show you how it’s done.

Words and Visuals

These days many websites are very heavy on visuals, offering a sleek design and a large number of images to give the visitor a feel for what their business and brand is all about. But you also need to make room for a decent amount of text in your design.

It’s all well and good to show visitors what your business is all about but you have to tell them also.

You need content there to explain what your business is about and why a customer should choose you over the competition. Many potential customers also want to get as much information as they can about the product or service you’re offering before they commit to making a purchase.

Written content is a key part of any SEO strategy. If you want your website to rank on Google, you need text on your website with relevant keywords seamlessly incorporated into it.

So how do you incorporate optimised content to boost rankings while also ensuring your website still looks great?

The key here is balance!

A great web design that’s SEO friendly should leave room for both visuals and text. In fact, it’s better this way as images placed between text can do a great job of breaking up the monotony on your web page while also letting your visitors know how great your business is. 

Optimising Images for SEO

We all know high-quality and relevant images are a must for every website, but did you know SEO tactics can also be applied to those images to help your website rank on Google?

Search engines can’t see pictures; only words. However, descriptive alt tags can be included on every image, allowing a search engine to read it. These alt tags should have a keyword focus and be relevant to the image itself and the page the image is on.

If there are any billboards, banners or other graphics on your website, these elements should be created with web fonts, CSS and HTML where possible for the same reason. This allows these images to be fully crawlable so search engines will be able to read them.

Improving the User Experience

Just as content is a vital piece in the SEO and web design pie, the functionality of your website also plays a major part in the success of your site. These days SEO is just as much about improving the user experience as it is about getting people to your website.

When you have a website that’s well-designed, organised and laid out clearly, customers are more likely to hang around and learn more about your business.

All elements combined on your website including text, images, Flash and HTML structure and code contribute towards the overall experience for the user and they should all work correctly and look great.

Here are some simple ways that web design can help improve the user experience so that you can reap the rewards SEO provides:

 

  • A simple layout
  • Appropriate and well-placed navigation aids
  • Reducing or removing pop-up advertisements
  • Fast load times for your website
  • Large, easy to read print
  • A good balance of text and images
  • Enhanced search capabilities and indexes

 

Along with the above, you also need to keep other devices in mind and ensure you have a responsive design for the computer, tablet and phone. Whatever platform your customer is using, you want them to be able to navigate your website with ease.

A Website That Looks Great

Both SEO and design need to work hand in hand, and each should be approached with the other in mind. In essence, SEO gets people to your website while the design keeps them there – this is why making a website look great is crucial in the overall process.

Once SEO has done all the hard work of making your website visible to your audience, your website then has to be eye catching and visually appealing when they get there in more ways than one.

Having a great looking website significantly impacts on user experience also. Even if all your navigation and content is in the right spot, they won’t navigate your website at all if it’s not visually appealing.

Here are some must-have elements and ideas to create a great looking website:

 

  • Use colour strategically and tactfully
  • Large, easy to read print
  • A good balance of text and images
  • Remove clutter

 

Some people think SEO can’t be incorporated into a well-designed website because of old methodologies such as keyword stuffing, making the website look complicated and messy. However, these strategies are now outdated, and SEO has become much smarter.

SEO now realises the importance of reducing clutter on a website and focuses on placing content the visitor actually wants to read, and when this is paired with a well-designed site, you have a winning combination!

SEO and Web Design All in One

Too many web developers package SEO as an extra rather than a necessary element for the website. Unless you want your business website to remain static and not reach and convert potential customers, you will probably want SEO included with your web design.

It’s a no-brainer in this day and age to reach higher rankings with so many other businesses out there to compete with online. So be smart about your website, and ensure you keep both web design and SEO in mind equally.

The team at Creative Web Studio and our friends at Kymodo are both SEO and Web Design specialists, so you really can get the best of both worlds all in one place!

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Written by: Patrizio Racco

Web Designer. Pat loves his job as much as he loves playing guitar!

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